Tag Heuer New Watch - 300 SLR Calibre 1887 Chronograph

Some people define their times. Juan Manuel Fangio did. The symbol of a golden age of motor racing, through the fifties he was king of Formula 1. Many drivers think he is the greatest ever.

Some designs are an utter revolution. Like the Mercedes-Benz 300 SLR which Fangio drove. Lighter than light, as curvaceous as an Oscar Niemeyer building, it pushed performance and design to new heights.

TAG Heuer and Mercedes-Benz: an unbeatable partnership between pioneers of design. We at TAG Heuer have worked closely with Mercedes-Benz to create an exclusive timepiece honouring both the partnership between us and the legendary car. For 150 years TAG Heuer has pursued two goals: beautiful design and absolute precision. They come together in the TAG Heuer 300 SLR Calibre 1887 Chronograph.

TAG Heuer 300 SLR’s looks transport you back to the 1950s, to a time of elegance, and groundbreaking design. The brown face, with its vintage Heuer logo, is a powerful statement of refined retro style. But design without performance is like a car without wheels. That’s why we gave this timepiece our unique in-house Calibre 1887 chronograph movement, so that you can be sure of getting effortless precision. And its bidirectional catch lever makes it energy-efficient too.

Great design should surprise you. Turn the TAG Heuer 300 SLR over to reveal its special secret: a Mercedes-Benz 300 SLR engraved on the caseback. It’s an exclusive secret that only you and other owners of this limited edition will share.

This evocation of a legendary era is minutely thought out, refined, yet totally practical. The new-generation Calibre 1887 automatic movement, produced and assembled in house, enables you to start chronograph functions at amazing speed: within 2/1000ths of a second. The 41 mm polished-steel case has a tachymeter scale on the flange. The brown face displays hand-finished hour and minute hands with luminescent markers. The luminescent, hand-applied indexes sport stylish orange detailing. The vintage Heuer logo at 3 o’clock enhances this unique dial look, and the retro inspiration continues in the brown perforated leather strap, with its spectacular orange lining, and Heuer logo on the clasp.

Two sub-counters display chronograph functions: hours at 6 o’clock, minutes at 12 o’clock, both with dials. Running seconds at 9 o’clock are incorporated in the dial, keeping the design uncluttered, and the date is at 6 o’clock. The screw-in caseback features an engraved Mercedes-Benz 300 SLR and a limited edition number.

This exclusive edition of only 3000 pieces is water-resistant to 100 meters.

Tag Heuer Alter Ego Diamond Ladies Watch WP131C-BA0751

As compared to majority of the men, the women are more attracted towards stylish, retro yet elegant looking watches. Ladies watches are always crafted keeping feminine fashion and style in mind, mainly to congregate the ladies flavor. Bigger the brand, more luxurious and appealing their watches are. These days the luxury brand name watches have become a must have piece of jewelry in wardrobe for daily wear especially with ladies.

There are aplenty of brands names, designing women's watches for every attire and occasion, but there are few among them who have earned a distinct standing for themselves. Tag Heuer is one such brand, which has produced couple of all time popular ladies watches. The Tag Heuer alter ego diamond ladies watch, model number WP131C-BA0751 is one of them. The design and appearance of the watch is so refreshing with its royal blue mother of pearl dial. It has got diamonds as hour markers to give it an imperial and regal touch. The blue mother of pearl dial is wrapped in brushed stainless steel case and bracelet to create a majestic appearance. Charmingly elegant style and very unique design is the real USP of this watch.

This Tag Heuer WP131C-BA0751 ladies watch is extra ordinary time piece in many ways. It's simple yet very attractive, classic and brilliant design makes it an everyday watch, which will normally go with any type of dressing. It's one perfectly sized and designed ladies wrist watch. Because of its graciously sized face, it will not swallow your wrist even if you have a small wrist. The band of the watch is 18.00 mm in width and 7.50 inches in length. Because of it's perfect size and awesome looks, the watch looks both feminine and professional at the same time. The watch is also water resistant up to 100 meters, so you can happily go scuba diving wearing it. It also features very precise quartz movement.

However, since the watch is coming from one of the world's most prestigious watch manufacturer and luxuriant brand, the price of this watch is on a higher end. Retailing around $1200 at most of the retail stores around the world, this watch has more of luxury associated with it. Tag Heuer as a brand has a reputation for manufacturing quality, durable, posh products, and this wrist watch has 12 diamonds on its dial as hour markers adding to the overall cost of this watch. This model could have been even more popular if it was more affordable by the masses. But having said that, this watch certainly is a splendid work of craftsmanship and brilliant design.

Tag Heuer Carrera "LIMITED EDITION" J.M. Fangio's Men's Watch

It’s graduation time and the stainless steel TAG Heauer TAG-CV201C Chronograph watch is a great gift for any man. This timepiece is an everlasting keepsake that will usher in the new graduate’s future with style and precision.

The Chronograph is fashioned with a medium grey dial surrounded by silver tones. Even the hands are in silver, which makes this the ultimate masculine watch. The sapphire crystal case is water resistant up to 50 meters. Time is never off with TAG Heuer’s Swiss Caibre 16 movement and subdials for one minute, one hour and twelve hour increments.

Other great features of this 50th Anniversary of J.M. Fangio timepiece are a built-in calendar, a grey bezel Tachymeter scale and a push-button clasp on the stainless steal wristband. The hands and hour markers are also illuminated for quick and easy time reference.

J.M. Fangio was one of the greatest Formula One racecar drivers of all time. He wore the TAG Heuer Chronograph during a champion win fifty years ago. Not only does this watch carry a slice of history with it, but is part of the amazing Carrera collection, which is unmatched in quality.

TAG HEUER - The Odyssey in the Big Apple

The TAG Heuer Tesla Roadster in the streets of New York.

Throughout the summer, the TAG Heuer Tesla Roadster was driven accross the US and stopped in cities nationwide, including Malibu, Calif. and Miami, where TAG Heuer hosted exclusive cocktail receptions on July 29 and August 19, respectively. It was the leader of a roadshow exhibiting TAG Heuer historical and current timepieces, celebrating the brand's 150th anniversary. New York was the last stop in the US.

Jean-Claude Babin and Ed Westwick.

After a short visit of Manhattan, the TAG Heuer Tesla roadster was driven to the Hamptons, in Amagansett, where TAG Heuer hosted and invitation-only event, held at a private estate. Golden Globe, Emmy and Tony award-winning actress Mary Louise Parker, Musician Charlie Mars, Grammy nominated R+B singer Maxwell, Ed Westwick, star of the hit TV show "Gossip Girls", Hilary Rhoda, supermodel, and Cornelia Guest, New York social influencer and philanthropist, were among the elite guests who came to celebrate our anniversary.

Maxwell

"The Odyssey of Pioneers was a dream : the first world tour of a 100% electric GT car, leading a mythical exhibition of our very best watches and chronographs. Now that the journey step by step reaches its end, the dream becomes reality!" said Jean-Christophe Babin, President & CEO of TAG Heuer SA.

Hilary Rhoda.

Mr Heuer and Mary Louise Parker.

The TAG Heuer Tesla Roadster will travel to London and then Paris for the arrival of its global journey, which will be duly celebrated on the September 29, at the LVMH Headquarters, 22 Montaigne.

At the Odyssey’s completion, the car will have traveled more than 25,000 miles over three continents.

Congratulations to the US team !

Mary Louise Parker and Charlie Mars.

TAG Heuer Tesla Roadster

Tesla Motors has rolled put a one-of-a-kind TAG Heuer Roadster at the Geneva Motor Show. The Roadster's makeover references the red and green of the TAG logo in its predominately gray exterior and on the inside, the design by Tesla Chief Designer Franz von Holzhausen includes a center console tailored to house a soon to be unveiled TAG concept watch.

Also on board is a Meridiist mobile phone and a one-fifth second Heuer Limited Edition Stopwatch.

Once Geneva winds-up on March 14, the TAG Heuer Tesla Roadster will be driven to Baselworld for the unveiling of TAG Heuer’s new concept watch on March 18.

TAG Heuer “Diamond Fiction” Watch Bracelet

TAG Heuer’s latest creation, the “Diamond Fiction” watch bracelet was recently shown for the first time by the elite brand’s latest Ambassador, Hollywood star Uma Therman. With TAG Heuer’s 2005/2006 Year of Diamonds theme, a stunning ladies watches collection was shown but the “Diamond Fiction” stole the show. It looks like a bracelet of red satin positively dripping with Top Wesselton diamonds (879 to be exact) but when you press a button on the side, some of the diamonds change colour to red offering the time in a digital display. Only three single and exclusive timepieces were created at the TAG Heuer workshop at the Chaux-de-Fonds with a value of EU100 000 euro each.

TAG Heuer describes the Diamond Fiction as “an assertively feminine timepiece for women of uncommon poise and confidence, for whom glamour is a passion, luxury of the essence, and indulgence an absolute necessity” so we can see why they trotted out the lovely Uma to showcase the magnificent and exclusive timepiece. The Diamond Fiction’s unique shape is set with 879 Top Wesselton (5.8 carats), full cut, VS/SI (1.1mm) diamonds. Some (54) of the diamonds (3.8 carats) hide LEDs (Light Emitting Diodes) that display the time in glowing red.

This startlingly chic deluxe diamond digital masterpiece is classic TAG Heuer, reminiscent of some of the prestigious brand’s most distinctive creations and marking the return to audacious form and provocative style.

Superstar Thurman is the latest Global Brand Ambassador for TAG Heuer joining golfers Tiger Woods and Ian Poulter, F1 racers Juan Pablo Montoya and Kimi Raïkkönen, tennis star Maria Sharapova and actor Brad Pitt.

Ultra-exclusive Chronograph by TAG Heuer and Mercedes-Benz

One of the most exclusive commemorative timepieces in the world has been created to celebrate the launch of the Mercedes-Benz SLR McLaren super sports car. To be eligible to buy the as-yet unpriced TAG Heuer SLR Chronograph, you must OWN a US$400,000 McLaren SLR. Only 3500 McLarens will be made over the seven year production run.

The SLR Chronograph by TAG Heuer, like the high-performance, 200-mph, ultra-luxury sports car that inspired it, is an audacious creation, at the avant-garde of high technology and design, yet with the look and allure of a true classic.

The direct result of TAG Heuer's historic relationship with McLaren Mercedes, the SLR Chronograph reflects the values common to both the brand and the team: passion, performance and sporting prestige. Like the Mercedes-Benz SLR McLaren, the SLR chronograph combines a unique mechanical movement together with a daring inspiring design.

TAG Heuer and Team McLaren Mercedes: A Successful Partnership

Since 1985, TAG Heuer has had a strong relationship with the Formula 1 team, creating not only one of the longest-running associations between a leading racing team and a luxury company in the history of Formula One, but also one of the most successful: six Constructors' World Championship titles, eight Drivers' titles (three with Alain Prost in 1985, 1986 and 1989, three with Ayrton Senna in 1988, 1990 and 1991 and two with Mika Häkkinen in 1998 and 1999).

The winning relationship goes back earlier still, to 1955, when Juan-Manual Fangio drove the original Mercedes-Benz SLR through the tight hairpin bends of one of the most gruelling road races in the history of motorsport: the 1000-mile Mille Miglia. During this race and all others, Fangio wore on his wrist, like every F1 World Champion since, a TAG Heuer, then named Heuer, timepiece.

Today, the TAG Heuer/McLaren Mercedes partnership is stronger than ever. All McLaren Mercedes cars carry TAG Heuer technology, not just in F1 but at all professional levels of the sport. McLaren Mercedes drivers and TAG Heuer Brand Ambassadors Kimi Räikkönen and David Coulthard, like their predecessors Alain Prost, Ayrton Senna, and Mika Häkkinen, endorse TAG Heuer timepieces at every race or testing session. They also participate actively in the design and development of new TAG Heuer watches and functionalities.

In 2004 and to celebrate 20 years of partnership, TAG Heuer has renewed and extended its partnership with Team West McLaren Mercedes and its drivers, Kimi Raïkkönen and David Coulthard, becoming the team's Corporate Partner and Official Timekeeper. The idea for the chronograph was conceived in the F1 paddock during an encounter between TAG Heuer CEO and President Jean-Christophe Babin and the director of the Mercedes-Benz SLR McLaren Project, Klaus Nesser.

The SLR limited-edition Chronograph by TAG Heuer

Fluid lines, high end internally-developed architecture, unconventional styling, leading-edge ergonomic design: the SLR chronograph, like the Mercedes-Benz SLR McLaren to which it pays tribute, is at the forefront of design. Exclusively designed for Mercedes-Benz SLR McLaren owners, the daring chronograph was designed and developed by TAG Heuer product development teams in Chaux-de- Fonds, together with the Geneva watchmaker, Jean-François Ruchonnet.

It draws on the unique design acumen of the world's most prestigious luxury-car manufacturer and the engineering and horological savoir-faire of the world's most prestigious maker of luxury sports watches. The two logos - the TAG Heuer shield and the star of Mercedes-Benz - grace the black dial, which looks like a sports car dashboard. The two SLR "gill" patterns stamped at 3 o'clock pay homage to the car's signature side-mounted exhausts, an echo of the 1950s SLRS.

Another unique touch is the off-centred date counter at 7:30. Under the hood lies the peerless Calibre 36 automatic movement. Like the Mercedes-Benz SLR McLaren's hand-built, supercharged 626-hp V8 engine, this is an exceptional source of power. The only 1/10 of a second automatic chronograph, beating 36,000 times a second, it is the standard-bearer of TAG Heuer's watchmaking tradition. Yet it also represents an exciting new innovation, unique to the SLR Chronograph: the Calibre 36 has been specially outfitted by TAG Heuer watchmakers with a regulator that provides the TAG Heuer SLR's dial the look and utility of a sports-car dashboard, with individual gauges for each function. All of which can be read simultaneously. Therefore it's name: Calibre 36 Regulator.

For reading the time, the hour hand has been shifted to the counter at 12 o'clock, while the hand at the center of the dial displays minutes and the counter at 9 o'clock displays seconds. For chronograph functions, the 6 o'clock counter displays hours, the 30-minute counter at 3 o'clock displays minutes and seconds sweep by on the central hand.

Another inspiration drawn from the prestigious sports car is the unique placement of the timepiece's chronograph push buttons on the top of the fine-brushed stainless-steel case. This extraordinary ergonomic innovation - a first in the world of watchmaking - mirrors the Mercedes-Benz SLR McLaren's unique steering wheel gearshift. Water resistant to 50 meters, the polished crown is adorned with the Mercedes-Benz logo, while the caseback is engraved with a limited edition number.

The SLR Chronograph is 14mm thick, with a diameter of 40 mm from 3 to 9 o'clock. Both sides of the sapphire crystal are treated with an anti-reflective coating. The dial is black and the stylish strap is in crocodile leather, with a folding, push-button buckle. Luminous markers give added visibility to the hands.