TAG Heuer press conferences seem to be a buzz of new opportunities. Karun Chandhok, the 1st racer to represnt India at the A1 GP announced that India will be hosting the 2011 Formula One race.
With TAG Heuer being a major sponsor of the F1 races and their marketing sights being set on India… it’s a great deal for them…if not a really strong coincidence?
According to Karun :
“We have two drivers who have driven Formula One cars. We have a team in Formula One. We have two racers who have raced in A1GP and GP2 which is highest in the world. I think we have done significantly better than most other countries on the planet. So I guess, we are ready to host the formula one races.”
Thanks to him, racing is now very popular in India. He is the first Formula Asia V6 champion and the only certified instructor at the Silverstone Race school in England.
According to Karun :
“To see any sport live and to see it on television is completely different. Like watching a cricket match on TV and watching it in a stadium is completely different. The atmosphere is different. And the people in India who haven’t got an opportunity to watch formula one races live will be completely blown away.”
This will definitely be a huge advantage for the TAG Heuer brand, which is on its way to being a recognizable force in India.
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